Steven Soderbergh's revving up the movie marketing game!

"A movie that costs only $1.6 million doesn't have to be a cultural event to turn a profit. "
-Steven Soderbergh

This is the news you didn't know about for the week of 8/7/17!

Steven Soderbergh loves making movies. Movie studios love making money more than they love making movies. Marking and advertising reign supreme in a world where blockbusters are cared for more than any auteur's work. How is Soderbergh working around the issue? By marketing his latest movie his own dang self. Let's learn how advertising in the movie and TV business works only on News Time!