"Direct marketing? I thought of that. It turned out that it already existed but I arrived a that independently."
The television upfronts are right around the corner once again. Two years ago, we covered what shows were coming out of that year's meetings. Last year we dove deeper into what upfronts were. This time around, we're talking about who they benefit most: advertisers. Get ready to learn how networks bring in new advertisers, how they plan on sustaining the broadcast TV model and what a day in the life of an ad person at the meetings is like. Only on News Time!