Cutting down commercials but not really!

"I'm an ad man, baby."
-Don Draper, maybe

Are you ready for more television advertising news? Shut up! You know you are! The 2018 television season will see a host of new ways for networks to advertise. As viewers flock from cable to streaming, broadcast wants to be the middle man between advertisers doing their jobs and viewers trying to get away from long commercials. Fox, NBC, CBS, and ABC want to appease both sides. Will cutting down on ad time help? Will prioritizing a full minute for specific ads before or after a show help? Oh and Amazon wants to join the same advertising ranks as Google and Facebook. All of this only on News Time!