Felix is one of the most beloved cartoon cats of all time! Second most to Garfield, Scratchy, Sylvester, Tom and even Heathcliff. Okay, so Felix is like the 6th or 7th most loved cat but damnit he's loved! He was one of the early cartoon characters to star in the silent film era and then transfer out of said era.
Dreamworks just wants to get you to remember all the characters of yesteryear like their other properties Casper The Friendly Ghost, Lassie and The Lone Ranger.