DC Pierson has a Short Film Based on his Book, Impending Feature Film "The Boy Who Couldn't Sleep and Never Had To"

The Boy Who Couldn't Sleep and Never Had To author and bearded writer/rapper/actor DC Pierson released a short film based on his 2010 book. The novel is set to be made into a feature film but Pierson has reteamed with Mystery Team director Dan Eckman and producer Meggie McFadden to create this proof of concept short.  And hey look, Tony Revolori (from the Oscar nominated film The Grand Budapest Hotel) and Jack Quaid (Nickelodeon Kids' Choice Awards Mexico nominee The Hunger Games) are starring in it. The film is wonderfully done and well produced. I don't quite know what's going on so I'm probably going to buy the book. Is that how marketing works?