8 minutes and 46 seconds. That's how long VIACOMCBS played black on their channels including BET, CMT, MTV, and Nickelodeon. This was done in solidarity with the unfortunate death George Floyd -- as perpetrated by a Minneapolis officer -- and the Black Lives Matter movement. This week, we take a look at why ViacomCBS, NETFLIX, DISNEY, WARNERMEDIA, NIKE, PELOTON and hundreds of other brands joined in with the discussion on race. Plus: what other companies like IGN and GAMESPOT are doing to further the conversation and how the movement may have hindered itself with its own social media blackout.
ViacomCBS dedicates 8 minutes and 46 seconds of air time to Black Lives Matter
Music streaming services join together for Blackout Tuesday
Netflix, Disney, WarnerMedia and others join in too
Peloton, Facebook, Nike as well
Blackout Tuesday posts drowning out Black Lives Matter posts